Lots of people right now are asking themselves whether they should leave Kindle Unlimited.

I’m generally agnostic on it, and I think writers should do what is best for them and their books, but there’s no doubt this is the big question of the moment.

That’s partly down to falling pay rates, Amazon’s inability to deal with scammers and cheaters, or the increasing concern about having all your eggs in one basket when something like this (or this, or this) regularly happens. But I think authors are asking themselves the wrong question.

The real issue, I suggest, should surround how you are going to find readers on these retailers (or on Amazon, if you have decided to swim in the other direction). Because I often see people taking the wrong approach – using the wrong tools for the job.

I gave a talk at NINC earlier this month…