https://fineartamerica.com/featured/self-portrait-3-between-the-stones-with-the-sun-felipe-adan-lerma.html
I won’t go into a lot of why or details right now, after tons of years, I’ve finally come to the point I’m willing to force myself to create a newsletter, lol, other than saying it’s Covid $ related, as one can expect 😊, but I do want feedback from fellow artists, writers, and creatives in general, as to things to watch out for, look for to have, and if a newsletter has made a real impact on sales.
Going by David Gaughran’s excellent series comparing Mailchimp to MailerLite, I’m leaning toward the latter – https://davidgaughran.com/?s=MailerLite .
My primary goal is to offer exclusive to newsletter-readers-only deals on my art.
I mean real deals.
Like under a $100 and often at cost or below.
I’ve been working on my “art room” since early last week, and I need room, and money, to be able to create new work.
I’m thinking these “deals” would not be advertised anywhere else, only on my newsletter, and only to actual subscribers.
So. I need feedback.
On the whole thing. The Mailchimp vs MailerLite question – selling art work via exclusive newsletter only offerings – and whether a newsletter has been worth it at all for you.
I have few to near no original art selling options at this time. Neither galleries, gift shops, art shows, craft shows.
Fine Art America helps, but not enough, and not in a way I’d want to target both older paintings and new work I’d be willing to “let go” for a very good feels-great-to-the-buyer price right now.
And eBay is too wide-spread and non-exclusive enough for this I think.
For decades a story about Monet having to make a decision very much like this has haunted me. And I figure if an artist like that can do it, let work go whatever it takes to sell it, well…. 😊
I’m hoping to start the newsletter late this week or next –
Thank ya’ll so much! Stay well ❤️
Adan
ps – I took the self portrait header shot with my camera set on a tripod w/a timer. I think it’s time and place of meaning has arrived 😊
*
My Fine Art America newsletter series –
https://felipeadanlerma.com/tag/my-fine-art-america-newsletter/
My Related Amazon Affiliate Search Products
https://www.amazon.com/shop/felipeadanlerma
*
Universal Link – Apple, Barnes & Noble, Kobo & more – https://books2read.com/u/mglGA7
*
My Paintings on Fine Art America – https://felipeadan-lerma.pixels.com/collections/paintings
*
Excerpts from The Old American Artist on my site – https://felipeadanlerma.com/tag/oldamericanartistexcerpts/
My Related Posts Here On My Blog
My Latest Posts On My Website!
- December 03, 2022 – My Most Viewed Image this Past Week @FineArtAmerica, “Costa Rica Sunset Panorama” : circa 2017I almost skipped even posting about it, but at 4x the views of the nearest most viewed of my images, I needed to drag myself out of my whatever-it-is recent posting stagnation, lol!
- November 21, 2022 – My Most Viewed Image this Past Week @FineArtAmerica, “Dispatcher” : circa 2011I thought Dispatcher had once already been one of my most viewed of my work on Fine Art America, but I guess not! 😊 It’s been a popular poem, and with the holidays upon us, a great choice as a print or coffee mug ☕️ 🇺🇸
- November 13, 2022 – My Most Viewed Image this Past Week @FineArtAmerica, “Cypress Creek Mid Afternoon Mid October” : Circa 2019Very unusual to have so many photos from my collection of images at Fine Art America show up among my 12 most viewed images there at FAA, and for so many showing up for the 1st time….
- November 08, 2022 – The Mid-Term Elections 2022 : This is It! If the Elections Are Important to You…VOTE!!!If the elections are important to you – vote! 😊🇺🇸🙏
- November 06, 2022 – My Most Viewed Image this Past Week @FineArtAmerica, “Arc de ( d’Nuit ) Triomphe Poster ” : Image Circa 2012, Poster 2017Once again one of my poster designs was my most viewed image from among my listings for prints and gifts on Fine Art America….
- October 30, 2022 – My Most Viewed Image this Past Week @FineArtAmerica, “Volleyball Kill Poster” : circa 1994 ( writing ) / 2021 ( poster design )Another of my sayings / posters made it as my most viewed of my work on Fine Art America this past week, Volleyball Kill, which I wrote in the early 90s….
- October 24, 2022 – My Most Viewed Image this Past Week @FineArtAmerica, “Danseur en Bleu” : circa 2022Quite an unexpected treat to see my newest painting, Danseur en Bleu, it’s 1st week on Fine Art America, be my most viewed of my images for the past week!
*
Thanks again, everyone! 😊
Adan
Twitter / Instagram / FB @FelipeAdanLerma
Amazon Author Page – https://amzn.to/2YpgyUf
Fine Art America (FAA) – https://fineartamerica.com/profiles/felipeadan-lerma.html
© Felipe Adan Lerma - All Rights Reserved - Blogging at WordPress Since 2011 :) 
[…] and last week, I posted about my hopes to have a newsletter up and running again.At first, I was focused on […]
LikeLiked by 1 person
[…] so I can proceed a little more accurately and confidently with the “very” slowly progressing newsletter I want to set up.Size of the original is 8×8, water soluble oils on a 1.5 inch deep gallery […]
LikeLiked by 1 person
We are in the same boat, Adan, it’s difficult to get my work in front of buyers these days, we are at the mercy of the internet! I have to admit I am not the strongest newsletter author, but I do have a free account with Mailchimp and I have sent a few newsletters to 100 or so subscribers. I am not familiar with Mailerlite, but I skimmed over the article you linked to, it sounds like a plausible option. Since I haven’t been using newsletters as consistently as I should, I haven’t seen any real benefits, but I read that it can help boots sales, consistency is the key. All the best, keep us posted!
LikeLiked by 1 person
That’s still very helpful, Tiffany, thank you! I probably’ll go w/MailerLite & take it very slowly, lol! I probably will try and get the newsletter up & running w/a list of folks I know right now (giving them the option to drop out right away if they’d like of course) before posting having one going, but I will definitely post again once I do, and if it looks like something I can keep up, lol! 😊
LikeLiked by 1 person
I would be happy to receive your newsletter, best wishes my friend!😊
LikeLiked by 1 person
That’s wonderful! I really appreciate it, Tiffany! 😊 I still haven’t done much more than keep recovering from semi-exhaustion doing too much in this heat, but aiming for something by next week! Wish me luck 😊
LikeLike
Sounds interesting Felipe but I wouldn’tknowbwhatbtobtelk you since I’ve not a newsletter. I have given up on galleries and sell only through word of mouth in my own gallery and online which is the best and most widespread gallery. All the best and best of luck!
LikeLiked by 1 person
That’s actually very encouraging, thank you, Francisco! I wouldn’t be able to have a gallery at this point, but word of mouth has always been the best referral 😊
LikeLiked by 1 person
Well, you’ve given me something to think about and definitely consider, so if you go forward with the newsletter let me know…take good care Felipe and all the best, stay safe and best of luck, you’ve wonderful work and I’m sure it will sell, but never undersell. Start with reasonable prices and go up only carefully and slowly but reducing prices might not be a good idea…let me know.
LikeLiked by 1 person
Definitely! Hopefully I’ll have one set up sooner vs later, lol! Re pricing, that’s so tricky, and without gallery markup, I can do a little better, like sales I’ve made so far online; and there’s work I either want to keep or have to get the better end price to let go; but I’ve so much work from so many years that I’ve simply hung onto, and it’s time to see if I can move some out, make much needed space for new work, and get some cash flow – but those deals’ll only be for my newsletter subscribers. My plan is to first send out to my personal mailing list, as many are also buyers of some of my work, then post the sign-up to the newsletter after the 1st e-mailing goes out. I’ll concentrate my newsletter to that to begin with, reducing inventory, and then (if I accomplish that, lol!) re-imagine my newsletter’s purpose 😊
LikeLike
Sounds like a good and well thought out plan Felipe, wish you all the best my friend 🙂
LikeLiked by 1 person