https://fineartamerica.com/featured/self-portrait-3-between-the-stones-with-the-sun-felipe-adan-lerma.html
I won’t go into a lot of why or details right now, after tons of years, I’ve finally come to the point I’m willing to force myself to create a newsletter, lol, other than saying it’s Covid $ related, as one can expect 😊, but I do want feedback from fellow artists, writers, and creatives in general, as to things to watch out for, look for to have, and if a newsletter has made a real impact on sales.
Going by David Gaughran’s excellent series comparing Mailchimp to MailerLite, I’m leaning toward the latter – https://davidgaughran.com/?s=MailerLite .
My primary goal is to offer exclusive to newsletter-readers-only deals on my art.
I mean real deals.
Like under a $100 and often at cost or below.
I’ve been working on my “art room” since early last week, and I need room, and money, to be able to create new work.
I’m thinking these “deals” would not be advertised anywhere else, only on my newsletter, and only to actual subscribers.
So. I need feedback.
On the whole thing. The Mailchimp vs MailerLite question – selling art work via exclusive newsletter only offerings – and whether a newsletter has been worth it at all for you.
I have few to near no original art selling options at this time. Neither galleries, gift shops, art shows, craft shows.
Fine Art America helps, but not enough, and not in a way I’d want to target both older paintings and new work I’d be willing to “let go” for a very good feels-great-to-the-buyer price right now.
And eBay is too wide-spread and non-exclusive enough for this I think.
For decades a story about Monet having to make a decision very much like this has haunted me. And I figure if an artist like that can do it, let work go whatever it takes to sell it, well…. 😊
I’m hoping to start the newsletter late this week or next –
Thank ya’ll so much! Stay well ❤️
Adan
ps – I took the self portrait header shot with my camera set on a tripod w/a timer. I think it’s time and place of meaning has arrived 😊
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My Fine Art America newsletter series –
https://felipeadanlerma.com/tag/my-fine-art-america-newsletter/
My Related Amazon Affiliate Search Products
https://www.amazon.com/shop/felipeadanlerma
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Universal Link – Apple, Barnes & Noble, Kobo & more – https://books2read.com/u/mglGA7
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My Paintings on Fine Art America – https://felipeadan-lerma.pixels.com/collections/paintings
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Excerpts from The Old American Artist on my site – https://felipeadanlerma.com/tag/oldamericanartistexcerpts/
My Related Posts Here On My Blog
My Latest Posts On My Website!
- May 05, 2021 – Random (sorta) Pic of the Day, Urban Forest Austin TexasAnother of my idea-searches for something at least relatively easy for me to post when I’d rather be painting, eating, sleeping, walking, or other random unrelated surprise opportunities the day might bring 😊
- May 05, 2021 – Lady in Paris 1889, My Newest #AcrylicPainting Upload @FineArtAmerica* I began Lady in Paris 1889 in July last year, nearly a year ago now, and am glad to say I reached a resolution of how I wanted it to look, or more to the point, how I wanted it to feel, and finally uploaded it to Fine Art America yesterday ♥️
- May 04, 2021 – Random (sorta) Pic of the Day, Mountain CloudsAnother of my idea-searches for something at least relatively easy for me to post when I’d rather be painting, eating, sleeping, walking, or other random unrelated surprise opportunities the day might bring 😊
- May 04, 2021 – Volleyball Digger Poster, My Newest #Sports Gift Upload @FineArtAmericaQuick post to let folks know the 3rd of my seven Volleyball theme posters, Volleyball Blocker, is now available on Fine Art America as both prints and gift items!
- May 03, 2021 – Random (sorta) Pic of the Day, 60s Style Mini-School BusAnother of my idea-searches for something at least relatively easy for me to post when I’d rather be painting, eating, sleeping, walking, or other random unrelated surprise opportunities the day might bring 😊
- May 03, 2021 – My Two Most Viewed Images This Week @FineArtAmerica, One Light, One Dark, One New, One Old, One Photo, One PaintingThere’s something especially nice when two of my images, each so distinct from the other, both come up nearly even in my most viewed count for the week at Fine Art America 💕
- May 02, 2021 – Contemplation Sunday : Moving During COVID-19, Exploring New Surroundings, Family, Art“Sunshine and higher temps broke out after nearly a week of slight to moderate rain and cloud cover…Like most things in life, the cooling off before the big heat of summer was a welcome relief, and the return of sunshine and ability to get around with slip-sliding was also. Variability, in some things, must be a good thing indeed! 😊 “
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Thanks again, everyone! 😊
Adan
Twitter / Instagram / FB @FelipeAdanLerma
Amazon Author Page – https://amzn.to/2YpgyUf
Fine Art America (FAA) – https://fineartamerica.com/profiles/felipeadan-lerma.html
[…] and last week, I posted about my hopes to have a newsletter up and running again.At first, I was focused on […]
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[…] so I can proceed a little more accurately and confidently with the “very” slowly progressing newsletter I want to set up.Size of the original is 8×8, water soluble oils on a 1.5 inch deep gallery […]
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We are in the same boat, Adan, it’s difficult to get my work in front of buyers these days, we are at the mercy of the internet! I have to admit I am not the strongest newsletter author, but I do have a free account with Mailchimp and I have sent a few newsletters to 100 or so subscribers. I am not familiar with Mailerlite, but I skimmed over the article you linked to, it sounds like a plausible option. Since I haven’t been using newsletters as consistently as I should, I haven’t seen any real benefits, but I read that it can help boots sales, consistency is the key. All the best, keep us posted!
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That’s still very helpful, Tiffany, thank you! I probably’ll go w/MailerLite & take it very slowly, lol! I probably will try and get the newsletter up & running w/a list of folks I know right now (giving them the option to drop out right away if they’d like of course) before posting having one going, but I will definitely post again once I do, and if it looks like something I can keep up, lol! 😊
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I would be happy to receive your newsletter, best wishes my friend!😊
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That’s wonderful! I really appreciate it, Tiffany! 😊 I still haven’t done much more than keep recovering from semi-exhaustion doing too much in this heat, but aiming for something by next week! Wish me luck 😊
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Sounds interesting Felipe but I wouldn’tknowbwhatbtobtelk you since I’ve not a newsletter. I have given up on galleries and sell only through word of mouth in my own gallery and online which is the best and most widespread gallery. All the best and best of luck!
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That’s actually very encouraging, thank you, Francisco! I wouldn’t be able to have a gallery at this point, but word of mouth has always been the best referral 😊
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Well, you’ve given me something to think about and definitely consider, so if you go forward with the newsletter let me know…take good care Felipe and all the best, stay safe and best of luck, you’ve wonderful work and I’m sure it will sell, but never undersell. Start with reasonable prices and go up only carefully and slowly but reducing prices might not be a good idea…let me know.
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Definitely! Hopefully I’ll have one set up sooner vs later, lol! Re pricing, that’s so tricky, and without gallery markup, I can do a little better, like sales I’ve made so far online; and there’s work I either want to keep or have to get the better end price to let go; but I’ve so much work from so many years that I’ve simply hung onto, and it’s time to see if I can move some out, make much needed space for new work, and get some cash flow – but those deals’ll only be for my newsletter subscribers. My plan is to first send out to my personal mailing list, as many are also buyers of some of my work, then post the sign-up to the newsletter after the 1st e-mailing goes out. I’ll concentrate my newsletter to that to begin with, reducing inventory, and then (if I accomplish that, lol!) re-imagine my newsletter’s purpose 😊
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Sounds like a good and well thought out plan Felipe, wish you all the best my friend 🙂
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